Seven months, six hours a day, and a finished product that went nowhere. The mistake wasn't the product — it was building the end state directly, with no path to a first user.
Read →Writing
Writing
Notes on the structural side of building a business — the problems that look like product problems, marketing problems or money problems, and usually aren't.
A tourism organisation waiting on government funding, with no money for chairs. Three structural flaws, four revenue paths built from assets it already owned — and why structure outlives strategy.
Read →One optimises the funnel; the other decides whether it's the right funnel. Why raising the marketing budget rarely fixes flat sales.
Read →Most people picture the wrong job. The difference between closing a deal and building the thing that makes deals possible.
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